marketing (17)

Old-New Forms of Tourism Product Development

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The famous French phrase: “plus ça change, plus c'est la même chose” (the more things change the more they are the same) is a good starting point for tourism product development. Often what is old becomes new, and what we see as innovative was always right before our eyes.  Some basic principles of tourism product development are that “every community has a unique tale to tell, we just have not yet uncovered it”.  Another key factor is: “Be who you are, do not be what you are not”.  Fin

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Itty Bitty Hello Kitty Rules the Rooms

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I don't get Hello Kitty. Well, I do get Hello Kitty - I get the merchandising, the appeal to pre-adolescent females and the cutesy factor that seems to adorn all young Asian girls and indeed little girls all over the shopping world. I get that it's a character of fiction - I don't get the look (Kitty is portrayed as a female white Japanese bobtail cat with a red bow), I don't get why Kitty doesn't have a mouth.

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Researching the erstwhile feline, I found out she was created by Yuko Shimizu in 1974,
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Turning the mundane,  frustrating  experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off.

Take a look at their YouTube commercial to see what I mean. It’s wry, funny and self-deprecating.

It’s a spoof on hotel TV commercials that in and of itself, is a smart TV commercial for Booking.com’s new U.S ad campaign: “Booking Epic.”

But we have come to expect these sorts of creative approaches from the company that’s the

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Last month we examined some of the challenges facing the tourism industry in 2016.  This month we examine some of the other challenges with which tourism leaders may have to contend in 2016.  It should be noted that although the material in both the February and March editions is treated as separate challenges, there is often an interaction between them and these challenges are not stand alones but rather part of a total whole.

 

Be prepared for economic instability.  We are now seeing the stock

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9009047697?profile=originalThere's little doubt that food is a major part of the tourism experience.  If tourism is about seeing new sights and having new and unique experiences, then the culinary world is a major part of the tourism experience.  Because eating is an essential part of living, food or culinary tourism has a broad base of appeal.  In fact, often when visitors return home, one of the first questions that people ask is ‘how is the food?” 

The interaction between tourism and food is often called culinary tour

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9008745469?profile=originalOr, Are Facebook and Twitter a Waste of Time for the Travel Marketer?

How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, "via a social media link or a link shared by by a friend," reports Hotelmarketing.com.

Does this mean hotels are wasting their time chasing the Holy Grail of Twitter and Facebook? Could be.

We love our friends' photos and status updates, the report goes on to say, and it's very true that social media

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In a previous post, New Media Travel  asked “Why Is Hotel Content So Boring?”
The point was that hotels, airlines, and often the entire travel industry, are inclined to present images of the perfect family: a leggy blonde mother, two gorgeous light-haired kids and a handsome, fit dad playing in the blue water.

Or, lest they offend anyone, their glossies and web images are full of empty hotel pools, empty dining rooms and empty lobbies.

Why?

Hotels report that showing a racially mixed family o

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Dealing with Tourism Crises

The tourism industry is highly vulnerable to crises be these man made or nature made, be these crises of a political, health or natural variety.  Almost since the start of modern tourism, tourism professionals have had to take into account that the media devotes a great deal of time and space to disasters, especially if these disasters result in the loss of life, cause suffering, and produce some form of economic damage.  During the period of time when the media focus in on the crisis, media cov

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Go ahead, type in “Perfect Family” in Google images. What do you see? Probably no one you recognize as a “typical” family. Pretty shocking.


New Media Travel once asked “Why Is Hotel Content So Boring?”

The point was that hotels, airlines, and often the entire family travel industry, are inclined to present images of the perfect family: a leggy blonde mother, two gorgeous light-haired kids and a handsome, fit dad playing in the blue water.

Or, worse, lest they offend anyone, their family tra

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If you’re looking for a sales job in travel, now might be the time to approach Facebook.

The giant social media site is on a mission to elbow its way further into the travel space and has been reorganizing its sales force.

As HotelMarketing reports Facebook has been recruiting for travel sales representatives as it looks to turn travel, one of its fastest growing verticals, in to one of its biggest. Next year, 2014, is the target year.

All those images, and stories and happy travelers’ tales 

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9008809299?profile=originalReport: E-mails Are 40% More Effective Than Twitter or Facebook, Combined

So, after all the excitement about Facebook and Twitter as communities and marketing panaceas, good, “old fashioned” e-mails prove to be 40 times more effective than Facebook and Twitter combined.



That is, if your goal is to acquire customers, and not just share the latest family news or travel experience.



Apparently, says Hotelmarketing,  the reason is simple: 91 percent of all US consumers still use e-mail daily. And “t

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9296580293?profile=originalHow surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, "via a social media link or a link shared by by a friend. So reports Hotelmarketing.com

Does this mean hotels are wasting their time chasing the Holy Grail of Twitter and Facebook?

Could be. We love our friends' photos and status updates, the report goes on to say, and it's very true that social media platforms and channels do develop loyalty.
The contests do lead to deep

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Tourism Security as a Marketing Tool

Tourism security professionals and managers often (and justly) complain that they are considered expendable due to the fact that the other parts of the tourism industry perceive them as adding nothing to the bottom line.  In fact often tourism officials believe that security is simply and added and required expense that must be accepted, be that expense a burden. This month's Tourism Tidbits focuses on the other side of the coin, and emphasizes that not only is tourism security not simply a nece

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The Tourism Website Traffic Question

 

Here's another key question that I have been hearing a lot (both in emails and the comments on this blog) and give you a couple more examples of social proof (video testimonials). The question is this:

“What about traffic to my web site?”

In other words, how do you get people to your website?

This is a great question, and I am really pleased that so many of you are asking it – it shows that we have some really sharp readers.  :-)

You see, in the beginning of the Internet, we were in the “build it and

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Creating a Blog for a Hotel

So the hotel you work for has asked you to start a blog, so how do you start? Well that’s easy go to either wordpress, blogger, tumbler, etc and open up an account and blog away.

Well it’s a little bit more complicated than that as 

Social Media Guru Brian Solis explains in one of his blog posts,”Think about a blogging strategy. Sit down with the executive and marketing team, including PR and Web. Chart-out an official plan, identify prospective participants and writers, and dedicate time to makin
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Why Travel Public Relations Must Change

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From NMT Images

Why Travel Public Relations Has to Change

In his very successful book, The New Rules of Marketing and PR, social media guru David Meerman Scott sounds the death knell for public relations as we have known it in the last hundred or so years.

In fact, until the advent of social media, public relations hasn't changed much since the 18th century when its use was first recorded. The term actually appeared in 1897 in the Year Book of Railway Literature.

Then and mostly now, PR professiona
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Last month a Nigerian Telecoms company announced that it will expand their top of the range fibre optic network to include Benin and Togo thus giving more opportunities for Internet based marketing to a wider number of businesses and individuals.Phase3 Telecom, Nigeria’s leading communications network provider plans this move to bring the total of network connected West African countries to six, enabling faster and more efficient communication for the region and linking them to the rest of the w
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