How Not To Run A Travel Media Lunch
It may be that I’m hypercritical, but I don’t think so.
After the umpteenth Travel Media/Press lunch, I declined the last few simply because they promised to be photostatic copies of most every other press lunch held.
In spite of some web sites that offer advice most PR-driven media lunches still mirror those held for travel content providers for years.
PR and Marketing firms who are members of SATW, arguably the most important (or self-important) associati