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travel public relations (3)

How Not To Run A Travel Media Lunch

Posted by Kaleel Sakakeeny on March 29, 2011 at 4:32am
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How Not To Run A Travel Media Lunch


It may be that I’m hypercritical, but I don’t think so.

After the umpteenth Travel Media/Press lunch,  I declined the last few simply because  they promised to be  photostatic copies of most every other press lunch held.

In spite of some web sites that offer advice most PR-driven media lunches still  mirror those held for travel content providers for years.

PR and Marketing firms who are members of  SATW, arguably the most important (or self-important)  associati

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Rescuing the Travel PR Release: Tips, Tricks and Traps

Posted by Kaleel Sakakeeny on October 13, 2010 at 5:38pm
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From NMT Images
Rescuing the Travel PR Release: Tips, Tricks and Traps

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In spite of the huge changes Social Media has caused in the way information is created and distributed, the untargeted, word-dense travel press release still dominates.

It’s the type most often sent to travel bloggers (and off-line media) in the hope that someone somewhere will pick it up and run with it.

Except almost no one “runs with,” or publishes a generic, one-way press release.

However, a release on which a
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Why Travel Public Relations Must Change

Posted by Kaleel Sakakeeny on July 21, 2010 at 2:30am
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From NMT Images

Why Travel Public Relations Has to Change

In his very successful book, The New Rules of Marketing and PR, social media guru David Meerman Scott sounds the death knell for public relations as we have known it in the last hundred or so years.

In fact, until the advent of social media, public relations hasn't changed much since the 18th century when its use was first recorded. The term actually appeared in 1897 in the Year Book of Railway Literature.

Then and mostly now, PR professiona
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