This is a presentation I gave to the Caribbean Tourism Organization's PR Alliance May 20th. In theory, it was about press releases for the travel trade, but it applies to releases for consumers, too.
If you're a media professional, you're probably doing all the right things already. Or are you? Here goes:
Hard to believe, but some people still put the words "Press Release" or "News from So-and-so Public Relations" in the subject line. Now, the recipients are going through score