This is a presentation I gave to the Caribbean Tourism Organization's PR Alliance May 20th. In theory, it was about press releases for the travel trade, but it applies to releases for consumers, too.
If you're a media professional, you're probably doing all the right things already. Or are you? Here goes:
1. Subject Line
Hard to believe, but some people still put the words "Press Release" or "News from So-and-so Public Relations" in the subject line. Now, the recipients are going through score
ANALYSIS: TRAVEL ADVERTORIALS. With tourism being a multi-billion dollar industry collecting the spending from 1 billion tourists in 2012, the hunt at travel agencies, airlines and hotel bookers for new customers is at the boiling point. The media has of course seen the trend, and the number of glossy magazines, websites with amazing photos and travel phone apps is increasing by the minute. Being a part of all this, the Traveling Reporter as well as, most likely, every other travel website edito
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| From NMT Images |
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| From NMT Images |
