Should Travel Writers Ask for Free Trips or Get Paid by a Destination?
This started out with a question: Should travel writers ask for free trips.
It’s a vexing and contentious issue for travel professionals.
The ethical issues are pretty clear: If a travel writer is given an all-expense trip to a country, hotel, resort or whatever - and this usually includes airfare, meals, accommodations and passes to attractions in the region - can that writer be balanced in his or her article?
In the
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How Not To Run A Travel Media Lunch
It may be that I’m hypercritical, but I don’t think so.
After the umpteenth Travel Media/Press lunch, I declined the last few simply because they promised to be photostatic copies of most every other press lunch held.
In spite of some web sites that offer advice most PR-driven media lunches still mirror those held for travel content providers for years.
PR and Marketing firms who are members of SATW, arguably the most important (or self-important) associati
