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Reviews do matter, but what seems to matter more is who writes them, and the question, can they be predicted?
And it seems Airbnb is saying, "yes."
Booking an Airbnb place anywhere can be a 50-50 proposition, but it's the very unpredictability and rich individuality of each place that makes the stays (and the site) so undeniably attractive.
In a delightful comment, GigaOm, a data science and social web site, says reviews do indeed matter more and more because we are in an age of "Data Darwini
