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According to riding holiday specialist, Ranch Rider, whether it’s enhancing our creativity or taking our first steps towards a healthier lifestyle, in 2019 travellers will place a much greater emphasis on “the self” and life-enrichment.

Ruth Daly, Marketing Director at Ranch Rider comments, “No longer a simple means of escape, we now see the potential for holidays to make a very real and lasting difference to the way we lead our lives, so our existence can be more fruitful and fulfilling.”

Of cour

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The famous French phrase: “plus ça change, plus c'est la même chose” (the more things change the more they are the same) is a good starting point for tourism product development. Often what is old becomes new, and what we see as innovative was always right before our eyes.  Some basic principles of tourism product development are that “every community has a unique tale to tell, we just have not yet uncovered it”.  Another key factor is: “Be who you are, do not be what you are not”.  Fin