Report: E-mails Are 40% More Effective Than Twitter or Facebook, Combined
So, after all the excitement about Facebook and Twitter as communities and marketing panaceas, good, “old fashioned” e-mails prove to be 40 times more effective than Facebook and Twitter combined.
That is, if your goal is to acquire customers, and not just share the latest family news or travel experience.
Apparently, says Hotelmarketing, the reason is simple: 91 percent of all US consumers still use e-mail daily. And “t
