Or, Are Facebook and Twitter a Waste of Time for the Travel Marketer?
How surprising is this: In the second half of last year, fewer that 1% of visitors arrived at a hotel or travel booking site, "via a social media link or a link shared by by a friend," reports Hotelmarketing.com.
Does this mean hotels are wasting their time chasing the Holy Grail of Twitter and Facebook? Could be.
We love our friends' photos and status updates, the report goes on to say, and it's very true that social media
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There’s no doubt marketers and brand managers are spending lots of human and real capital to leverage the power of Social Sites, especially Facebook and Twitter. But does it do them any good? Meaning, do consumers promote brands via Social Media regardless of how hard those brands try to get in front of consumers?
eMarketer says very clearly that 57.8 % of US Facebook users had not mentioned a brand in their status updates as of October 2011.
Hotelmarketing.com reports the same figures in its
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| From NMT Images |
It’s pretty common these days for someone to come up with a “top ten” best web sites list or air fare search engine list or applications, and it’s anyone’s guess how accurate or useful the list is since we all have different needs and preferences and use the sites differently.
But I’m always interested in who’s on top..and on the bottom.
I was particularly interested when Hotel Marketing.com announced that the travel social network site, T
