digital marketing (1)

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There’s no doubt marketers and brand managers are spending lots of human and real capital to leverage the power of Social Sites, especially Facebook and Twitter. But does it do them any good? Meaning, do consumers promote brands via Social Media regardless of how hard those brands try to get in front of consumers?

eMarketer says very clearly that 57.8 % of US Facebook users had not mentioned a brand in their status updates as of October 2011.

Hotelmarketing.com reports the same figures in its

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