Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining.
Why?
Customers are now going directly to those websites that post reviews from multiple sources, especially from their own customers, thus reducing the clout of broad
travel websites (3)
The case involves Mr. Ziggy Hussain who runs the popular Ziggy's Spice House in downtown Halifax (Nova Scotia), Canada.
According to the Halifax Courier, TripAdvisor summarily removed 280 reviews after its "fraud detection system indicated suspicious activity."
The result: Hussain's restaurant was demoted from the number one position in the town to the bottom of the list. Worse, TripAdvisor actually claimed the restaurant was engaging in "criminal activities" by breaking the law in publishing fr
Here's another key question that I have been hearing a lot (both in emails and the comments on this blog) and give you a couple more examples of social proof (video testimonials). The question is this:
“What about traffic to my web site?”
In other words, how do you get people to your website?
This is a great question, and I am really pleased that so many of you are asking it – it shows that we have some really sharp readers. 
You see, in the beginning of the Internet, we were in the “build it and
