Certainly this is not to say that powerhouse, dedicated review sites like Yelp and TripAdvisor will soon be obsolete, or redundant. But as travelers increasingly use ratings and reviews less to research a trip ( or product/service), and more to actually buying, the importance of broad-based, dedicated rating sites may be declining.
Why?
Customers are now going directly to those websites that post reviews from multiple sources, especially from their own customers, thus reducing the clout of broad
review sites (2)
Reviews are critical to the hotel industry’s success. In fact, they’re critical to just about any business, but hotels are especially vulnerable because a hotel stay is a big emotional and financial investment, and travelers want to get it right.
So they read many hotel reviews, and read them carefully. Hotel Marketing says that reviews can make or break a hotel, but the site asks, who really writes hotel reviews.
Do women write them more than men?
Do men have more positive or negative things t
