Given Priceline's recent purchase of Kayak for $1.8 billion in a cash-and-stock deal, the question is either completely relevant or incredibly irrelevant.
But it's a fascinating question, and Hotelmarketing.com was bold enough to ask it.
Their disclaimer was that the question was probably "nonsensical," but their point is that Online Travel Agents (OTA), like the giants mentioned above, are under attack by airlines, hotels and car rental companies who simply don't want to share their booking rev





