Will Google harness its awesome search capacity, plus its Youtube, plus social indicators from a person's searches to make travel suggestions and shape travel experiences? And book travel too.
We say, yes. It says "yes," too.
It's widely accepted that travelers are seriously unhappy with online travel agents (OTA's) - the big-box airline ticket aggregators like Expedia and Priceline.
The reasons are obvious: OTA's are complex, complicated and have no flexibility to address a traveler's speci
online travel agents (2)
Given Priceline's recent purchase of Kayak for $1.8 billion in a cash-and-stock deal, the question is either completely relevant or incredibly irrelevant.
But it's a fascinating question, and Hotelmarketing.com was bold enough to ask it.
Their disclaimer was that the question was probably "nonsensical," but their point is that Online Travel Agents (OTA), like the giants mentioned above, are under attack by airlines, hotels and car rental companies who simply don't want to share their booking rev
