When Trip Advisor Gets it Wrong
Unarguably, Trip Advisor has changed travel dramatically. It’s changed the way we look at… and book destinations and properties, from all-inclusiveresorts to family-run boutique inns.
But the review site can get it wrong, and when it does, given Trip Advisor’s enormous clout, it can cause damage to businesses.
Take the Salem Inn in Salem, Massachusetts.
Like most properties, the inn could benefit from an objective critique. But it doesn’t have “body fluids on the bed