America is paying a lot more attention to its heartland, with flyover country now on the radar and smaller cities, once overlooked as cultural hubs or entrepreneurial havens, getting some well-deserved love. That’s not a new trend among hotel operators, though, who have been ahead of the curve when it comes to helping to brand new destinations in Cleveland, Pittsburgh, Kansas City or Colorado Springs.
Consider Milwaukee, a working-class city on the shores of Lake Michigan. Provenance Hotels, with







