TripAdvisor Takes Legal Action Against Fake Reviews: Trouble Ahead?
Chris Emmins, reporting for KwikChex, says that the legal action TripAdvisor is now taking against hotels that solicit and post false reviews, is “tearing TripAdvisor apart.”
KwikChex, the dogged, Wikipedia-like global reputation protection company based in the UK, just reported that TripAdvisor has proceeded against hotels that have egregiously faked positive reviews on their sites.
The biggest offender apparently is the Rivers