Buying Great Fake Reviews on Trip Advisor
If power corrupts then as they say absolute power corrupts absolutely.
TripAdvisor, with it's 45 million reviews of some 500,000 destinations is the undisputed leader in shaping people's perceptions of what hotel they should stay in and where.
Good or bad reviews on the giant site can profoundly affect a hotel's bottom line.
So it comes as no real surprise that some hotels are bribing their guests with offers of free rooms, upgrades, and discounts if they po