Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most pow
Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of t
Costa Rica’s newly launched country brand, “Essential Costa Rica” (Esencial Costa Rica), centers on a complete image of the country – from its “peaceful, down-to-earth” people who proudly preserve their environment and happily enjoy a high quality of
All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integra
About a month ago I have been asked to lead a Destination Branding Workshop for the East African Tourism Investment Summit as a representative of the World Centre of Excellence for Destinations (www.ced.travel). The main objective was to clearly expl
Tourism is to a great extent a world of marketing. In reality there are three major parts to the tourism product 1) the product itself, 2) the way the product is presented by both the provider (marketing) and perceived by the customer (reputation),
Although it's no longer a rare to find on a hotel bed a sign asking the guest to reuse his/her towel or to accept having sheets changed once every three days rather than once a day, many people still wonder if tourism is truly an environmentally-frie
Many people outside of the tourism industry tend to think of tourism and travel as an ongoing never-ending party. Yet anyone who has ever worked in the world’s largest peacetime industry knows that travel and tourism professionals spend long hours at
VisitBritain has launched a consultation on an ambitious growth plan which aims to attract 40 million visitors to Britain by 2020. The strategy is built on Britain’s successful hosting of the 2012 Olympic and Paralympic Games by showing that alignin
The good news is that it feels good to be in Thailand, a place I once lived for some ten years or so, depending on how you count it. The incorrigible wackiness and petty racial nuisance of being a “farang” in a foreign land where such things matter i
Safety isn't sexy or romantic, delicious or entertaining, exciting or exotic, but it does seem to be have risen to the fore. So I wonder if cruise lines will emphasize safety now in their branding of themselves.
Florida's Pasco County (the Tampa Bay area) has voted to fund a campaign to promote itself as a nude vacation destination to 19 million German, Dutch, French, and UK nudists. According to The Australian, In 2008 the commissioners defeated a proposal
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In a few weeks I'll be participating in a panel about social media, and I'm looking for examples of ways you or other entities have used social media -- from Tripatini to Twitter, from Facebook to Foursquare -- to solidify a brand's identity, to gain
Many DMOs are using celebrities to promote their destinations both domestically & internationally. While asking from acelebrity to join a tourism campaign might be considered as a rather
expensive option, it still seems that it is one of the best ch
This item appeared yesterday on the New York Times blog. It raises the question: does the USA need a national tourism board, and would it help the country's brand or not?
Bill to Create U.S. Tourism Board By Lionel Beehner
"In the first week since the controversial immigration legislation Senate Bill 1070 was signed into law in Arizona and opponents called for a travel boycott to the state, at least 19 meetings - representing more than 15,000 room nights - have decided
This story's from Saturday, at which time the Arizona governor hadn't
signed the state's tough immigration bill yet (now she has). Question is, can Florida use this to
its advantage? http://bit.ly/aOakRv