Many DMOs are using celebrities to promote their destinations both domestically & internationally. While asking from a celebrity to join a tourism campaign might be considered as a rather expensive option, it still seems that it is one of the best choices to get marketing ROI and spread the word about your destination’s brand to much wider audiences that the typical tourism campaigns. However, linking your destination’s brand with just one single person might be quite risky sometimes since you are relying on the demographic reach of each celebrity and the brand values that he/she is associated with (not just as a movie star or a sports idol but also with his choices in his personal life). The point is that when a celebrity lends their voice, a larger audience tends to listen.
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