For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

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7 of the Top Destination Brands of the Year

  Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners: read…

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Started by David Paul Appell
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How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers.  As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

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Started by Tripatini
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Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

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Started by David Paul Appell
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  • María José January 10, 2026 at 10:26am
    Many of the usual suspects here, of course, but also a few surprises. Did you know, for example, that Tesla has a "travel experiences" program? I wonder if that is getting hit as badly as Tesla´s automotive business thanks to the toxicity of Musk: https://www.worldsdoor.com/top-20-biggest-travel-brands-for-global-...
    Top 20 Biggest Travel Brands for Global Travellers
    Explore how technology, sustainability, and cultural exchange shape modern travel with top brands like Booking Holdings and Airbnb leading eco-friend…
  • Joseba Basabe January 9, 2026 at 11:25am
    Another, more compiimentary item about New Zealand branding, from Air New Zealand - and this one is really for the birds lol https://www.thedrum.com/news/how-travel-and-tourism-brands-ensure-c...
    How travel and tourism brands ensure campaign effectiveness
  • Paul Varmuza February 20, 2025 at 11:01pm
    Lots of people are piling on New Zealand tourism for their latest tagline, but this advertising insider has something to point out: https://www.theguardian.com/commentisfree/2025/feb/19/new-zealands-...
    New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi | The Gu…
    The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title…
  • Jorge Carlos Tejada Sobrino November 4, 2024 at 12:31pm
    An interesting look from a marketing website on Expedia´s bid to be the world´s premier travel media and booking engine brands: https://www.marketingdive.com/news/expedia-travel-media-network-end...
    Inside Expedia’s plan to be the world’s travel media network | Marketing Dive
    Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
  • Jorge Carlos Tejada Sobrino October 14, 2024 at 12:27pm
    Branding is all very well and good, but at some point brands need to carry that over into effective action, and here´s an interesting piece that addresses part of that: https://www.bannerflow.com/blog/3-ways-travel-brands-convert
    3 Ways Leading Travel Brands Increase Conversion | 2022
    Travel display advertising should be easy but often it's not. This our best practice guide to avoiding common mistakes and how to produce awesome ads.
  • Jordan Simon February 29, 2024 at 4:14pm
    I did not know about this slogan, but - really. Lets hope the tourism sages of Omaha can do better for the new one. https://www.wowt.com/2024/02/06/nebraskas-not-everyone-tourism-slog...
    Nebraska’s ‘not for everyone’ tourism slogan being phased out
    A tourism slogan some have called divisive is going away.
  • Dave Acton December 10, 2023 at 8:38pm
    I happened to come across this on the Daily Mirror website, and I must say, I too am underwhelmed. Did they actually pay somebody for this? https://www.dailymirror.lk/business/New-Sri-Lanka-Tourism-tagline-f...
    New Sri Lanka Tourism tagline fails to impress branding and marketing experts - Business | Daily Mi…
    Sri Lanka Tourism officially revealed its new branding early this week, aiming for success and uniqueness. However, the response from the country’s b…
  • Riccardo R September 9, 2023 at 10:13am
    Here's a sobering look at how Ecuador's promotion of ecotourism in the Galápagos is actually helping to undermine its ecosystem: https://www.theatlantic.com/science/archive/2023/07/galapagos-islan...
    The Galápagos Islands Are Marketing Themselves to Death - The Atlantic
    Tourism campaigns tout the archipelago as a diorama of prehistory. But that narrative could help degrade the islands even further.
  • José Balido July 4, 2023 at 6:15pm
    Oops! https://www.theguardian.com/world/2023/jul/03/agency-behind-love-th...
    Agency behind ‘Love the Philippines’ tourism video sorry for using shots of other countries | Phili…
    Agency DDB Philippines apologises for using ‘highly inappropriate’ images that stock footage providers offer from Brazil and Indonesia
  • Wissam Al Khoury May 14, 2023 at 10:08am
    The Arabian Travel Market took place a few days ago in Dubai, and CNN took the occasion to run an interesting piece on how history, heritage, and archaeology are looming increasingly large in the tourism branding of Middle Eastern countries: https://edition.cnn.com/videos/business/2023/05/11/arabian-travel-m...
    https://edition.cnn.com/videos/business/2023/05/11/arabian-travel-market.cnn
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