VisitBritain has launched a consultation on an ambitious growth plan which aims to attract 40 million visitors to Britain by 2020. The strategy is built on Britain’s successful hosting of the 2012 Olympic and Paralympic Games by showing that aligning marketing and Government policy can deliver an economic legacy. Reaching that figure would deliver £8.7 billion additional foreign exchange earnings at today’s prices, and support more than 200,000 additional jobs. According to VisitBritain, TV viewers have seen a country that can not only deliver a great Games, but can also welcome the world and host a great party...
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