Branding Tourism: What Has Worked & What Has Not?

British marketing consultant Simon Anholt is creditied with establishing the idea that nations and places could be considered brands after writing a paper on the subject in 1998. It provoked a mix of positive and negative reaction and interest at the

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The Real Reason Many Countries Have a Negative Reputation is That They Don´t Deserve a Positive One

"Many countries have wasted enormous sums of public money on communications campaigns, based on the assumption that people don’t respect their country simply because they don’t know enough about it. In most cases, they are deluding themselves, and th

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