"The train routes are interesting. Is it the routes or the trains that get branded? e.g. Orient Epxress, Blue Train etc? The air and sea routes I am not familiar with. I just wonder if, related to the trends in culture and heritage tourism, there…"
"There are branded tourist routes in the world - Route 66, The Inca Trail and so on. I think they evolved as brands, and were not designed as such, and I am not sure if they are managed as such even today. I am interested to know why there are not…"
"Looking at the last few comments, and taking account of earlier ones I suggest that a common theme is that any future focused campaigns need to be evolutionary, not revolutionary - an evolving story that people can relate to as it fits existing…"
"Using sex to brand a destination 'works' if all you are interested in is the quantity rather than quality of tourists. In another forum I am having a discussion about the recent Financial Times expose on the apparent explosion in sex tourism in…"
"Invention and innovation are part of the DNA if Brits for sure. It fueled the Industrial Revolution as we know. The empire, the commonwealth and so on also mean we have a heritage of worldliness, and a huge number of people in the world speak our…"
"Alan, I don't get the point about, "The Target is NOT the Market". Could you explain explain the question? Re the sub-brands for Warks, thats all news to me. I guess I know of the castle, and Shakespeare. I can't say I recall having seen any…"
"It is interesting that just by our conversation Amazon.com has managed to associate itself and leave a panel ad of related books on this page. If Amazon can do it, Maybe Warwikshire County could too, and likewise for stories other than Shakespeare,…"
And, is the objective just to make you remember the place, or to give you enough reasons to want to visit? I would argue that if your interest in Shakespeare was reason enough to visit you would probably already know that Warwickshire is…"
"Cool Britannia was not a deliberate campaign initially, but a phrase used by a journalist in an American magazine, as I mentioned earlier. It, like tourism and general interest in the UK, was naturally London-centric, and I am not sure there is much…"
"I think that England, Scotland, Ireland and to a lesser extent Wales, already benefit from strong associations in the minds of most of the world's population, and certainly those that can afford to travel. The issue really is, are those associations…"
"It sounds as though we are all on more or less the same wavelength here, given Alan’s elaborated explanation that Warwickshire County is not just pushing one idea. And, I would agree that it is the past, present and future that matter form the point…"
"Answering the point made by Northeast News, I am not sure a case by case basis makes much sense, except where a place has only one thing to sell, which I think is a rare exception. Monique’s concern about budget is real, but I think vast amounts of…"
"I think there are a number of problematic issues in focusing on one big idea for each place. Although it may be good from a marketing perspective, thought I have my doubts, it does not help promote the richness and diversity of a place, which give…"
"For personal reasons I recently had to move back to the UK unexpectedly. After over 6years in Brazil it has taken me a few weeks to get organised again in the UK. I hope we will be able to continue the good discussions we started."
I read your post and LS Sya´s article on Brand Channel. And I would agree with his comments "A brand, whether it is a product or a nation is a collection of perceptions" and "A clarion call should go out to all Malaysians, from musicians,…"