Turning the mundane, frustrating experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off.
Take a look at their YouTube commercial to see what I mean. It’s wry, funny and self-deprecating.
It’s a spoof on hotel TV commercials that in and of itself, is a smart TV commercial for Booking.com’s new U.S ad campaign: “Booking Epic.”
But we have come to expect these sorts of creative approaches from the company that’s the
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In spite of the reports suggesting social media is the way to connect with and service customers, it just may not be true.
Hotelmarketing.com reports that 62% of customers are looking for more support through social media.
But brand reputation and promotions still top the list of how companies use social media.
Econsultancy reported a while back that the retail industry has the highest percent (45%) of customers using social media as their "voice," and contacting (and getting) support throu
The “bad” news is that the number of single parents seeking quality vacations with their children is growing.
The good news is that the number of single parents seeking quality vacations with their children is growing.
More than one-quarter of all US households with children are headed by a single parent. That’s 16.5 million single-parent households in this country, and many more non-custodial single parents.
And that doesn’t even include married adults traveling alone with their kids, or
In a very compelling article somewhere on Lonely Planet's blog, Vivek Wagle, head of content and marketing at Airbnb, makes the compelling argument for "collaborative consumption," the basic business and ethical underpinning of his widly successful "places to stay" service and website.
Basically, he points, we are living in a world of "social accommodation services," where "being able to benefit from the good (a tangible or intangible good) is better than actually possessing that good."
Or a
Hotel guests have said it again and again: after location, and service that exceeds expectations, free and reliable WiFi matters the most.
So why do hotels charge for WiFi and why do guests have to struggle find a location that works?
Hotelchatter says that while most hotels provide free Wi Fi, (according to their 1013 Hotel WiFi report , more than two-thirds of hotels say they provide the free service), "availability can be limited to the lobby, or its only free for a while before you have t
In a relatively recent article that proved very popular with readers and travel industry pros, New Media Travel asked, "Why Are Hotel Websites so Boring?"
We had our own theories, especially the one that said hotels do not want to offend certain potential customers by showing, for example, mixed-race couples or, say, real families having fun. These latter images might offend childless guests.
We also argued that hotel websites need to use more video...whatever it takes to create an emotionally
It's an axiom among those of us who fly: You never know whom you'll be sitting next to.
Could be a fascinating character from some terrific movie, your next love or, more likely, someone you really, badly want to get away from.
New Media Travel reported on the idea of "Social Seating Solutions" (Never Sit Next to Boring People Again), so the idea of selecting one's seat mate has been around for a while. But the enabling tool hasn't been very successfully developed or employed. And there was al
