In a relatively recent article that proved very popular with readers and travel industry pros, New Media Travel asked, "Why Are Hotel Websites so Boring?"
We had our own theories, especially the one that said hotels do not want to offend certain potential customers by showing, for example, mixed-race couples or, say, real families having fun. These latter images might offend childless guests.
We also argued that hotel websites need to use more video...whatever it takes to create an emotionally
