In spite of the reports suggesting social media is the way to connect with and service customers, it just may not be true.
Hotelmarketing.com reports that 62% of customers are looking for more support through social media.
But brand reputation and promotions still top the list of how companies use social media.
Econsultancy reported a while back that the retail industry has the highest percent (45%) of customers using social media as their "voice," and contacting (and getting) support throu
