Comments

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  Paul Barnett February 27, 2010 at 5:14pm

  Carnaby street excellent, But I think several streets and areas in London, and other sities inside and outside the uk are also brands - Wall Steet, Fleet Street, Rodeo Drive, Wilshire Boulevard, the Ramblas, Time Square, Bond Street, Oxford Street, Knightsbridge etc. Interestingly some areas are making soemthing fo this - Marylebone High Street and Elizabeth Streetin London being exmaples, where the businesses there are collaborating. Interestingly I can´t think of slogans associated with these streets and areas. All the meaning is in the name, and yes areas like Knightsbridge and Beverly Hills etc are also universal. My be the resourcesinvested in slogans should be spent on developing an implementing differentiation strategies to strengthen the meaning of the brand itself?
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  Rafa Luque February 27, 2010 at 12:26pm

  Just a brief note about branding a country for a specific event:
  Chile, Telescopio de la Humanidad (Chile, The Mankind's Telescope). See the logo http://www.visitingchile.com/blog/chile-telescopio-de-la-humanidad.htm
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  Rafa Luque February 27, 2010 at 12:21pm

  Alan,
  Thank you for taking the time for your explanation about cultural codes. This remind me the Lewis Model for Cultural Types: cultural traits are so deeply embedded that resist the homogenization predicted by others. The challenge, then, is to find a common place for different cultures.
  
  Barry,
  Sorry, those are not my words... They come from an excerpt from Anholt's book, "Places".
  
  Paul,
  No slogans can be an option for global marketing.
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  Alan 'Brand' Williamson February 27, 2010 at 9:25am

  Branding in the Street
  
  Carnaby St 1960-2010: London street brand achieves longevity with a single future-focus in a fiercely-competitive category.
  
  OK Tipatinos, over to you to post your favourite fashion street brands - all around the world...

  

  Carnaby St 1960-2010: 50th Anniversary of London's Street Fashion Brand

  Carnaby St 1960-2010: London street brand achieves longevity in a highly competitive marketplace through a single future-focus.
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  Paul Barnett February 26, 2010 at 12:47am

  I am surprised that nobody responded yet to the idea of "no slogans". Is that pushing things too far?
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  José Balido February 23, 2010 at 4:44pm

  The preferred term is "Tripatinos." :-)
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  Paul Barnett February 23, 2010 at 3:53pm

  Korea´s slogan just makes me cringe, as do most of these slogans, As for "It´s Better in the Bahamas" and "What Happens Here Stays Here", perhaps I am not the target audience they are designed to appeal to, but they certainly do not appeal. The Bahamas does, but the slogans actually put me off, rather than attract me. Perhaps no slogan is the best option - I see it´s the option many countries are going for. Then the focus can be on what matters.
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  Alan 'Brand' Williamson February 23, 2010 at 9:15am

  Korea Sparkling
  Yet another country brand wanting to join ADjectiveLand: Home of 7 BlandTrashtic Country Slogans.
  
  What do you think Tripatinians? Should Korea be allowed full membership?
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  Barry J Parrish February 23, 2010 at 1:56am

  Re: Rafa's comments that branding doesn't work for countries or cities: Try Jamaica, It's Better in the Bahamas, What Happens Here Stays Here and lots more.
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  Paul Barnett February 22, 2010 at 3:44pm

  Alan, thanks for the info about cultural source codes. Interesting as a concept, but suggests that changing impressions is that much harder, and the task of branding places that much harder too.
  
  I personally believe that the source of the messages also greatly influences what we are prepared to believe. So ad capmaign messages are far less lively to be taken notice of than the comments of someone we know and trust, especially if they have first hand experience.
  
  I think the "noise" means we do more and more filtering, conciously and unconsiously. But, that which we take notice of and are interested in, I think we are actually getting into much more deeply. I think it is for this reasson that cultural tourism is growing so fast, and holidays with a focus are also growing - adventure, extreme sport, gastronomy etc. The problem / opportunity is that people often want a mix of these things within one holiday. They want real, authentic, deep experiences in whatever areas they are interested in, rather than superficial exposure too them.
  
  There is some evidence of this if you look to the growth sectors in tourism, although my rationale is more based on heresay and intuition than research.