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Crawley-by-Gatwick
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Birthday:
October 24
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"Elizabeth
Thanks for the heads up on The Real Japan.
Here's a 'fun' insight into Brand Japan: Seven ways to tell if someone is really Japanese. Enjoy!
"
Thanks for the heads up on The Real Japan.
Here's a 'fun' insight into Brand Japan: Seven ways to tell if someone is really Japanese. Enjoy!
"
"Ed
You've got me going on the subject of nicknames - as a possible added-value strategy for destination brand names generally, and those struck down with an alpha-bout of initialitis specifically - where a name change is politically sensitive.
…"
You've got me going on the subject of nicknames - as a possible added-value strategy for destination brand names generally, and those struck down with an alpha-bout of initialitis specifically - where a name change is politically sensitive.
…"
"Ed, glad you liked the vid.
Sadly, the alpha-contagion has spread to other destinations who think because it's OK for the big brands such as USA, UK and LA, it's OK for them to use initials, forgetting that the big brands have the constant attention…"
Sadly, the alpha-contagion has spread to other destinations who think because it's OK for the big brands such as USA, UK and LA, it's OK for them to use initials, forgetting that the big brands have the constant attention…"
"Should Kent - The 'Garden of England', UK be twinned with Kent - The 'Garden of New England', USA?"
"Paul, thanks for raising the issue of branding tourist routes - mega opportunties for the future of destinations - at trans-local, trans-regional and trans-national level.
I would love to see private-sector led projects with the support of the…"
I would love to see private-sector led projects with the support of the…"
"Louise's Romania
Land of the Vamps soo much better than Surprising Romania. Does this mean Brand Romania is ready to leave ADjectiveland: Home of 7 Super-Duper Blandtrashtic County Slogans?"
Land of the Vamps soo much better than Surprising Romania. Does this mean Brand Romania is ready to leave ADjectiveland: Home of 7 Super-Duper Blandtrashtic County Slogans?"
"David
Great point about Sporting Spain.
But first BrandSpain has to drop small brand ideas such as campaigns based on 'Smile' and 'Need'. Likewise its capital city - Madrid - with nonsensical campaigns such as 'Madrid Only Happens in Madrid'.
To…"
Great point about Sporting Spain.
But first BrandSpain has to drop small brand ideas such as campaigns based on 'Smile' and 'Need'. Likewise its capital city - Madrid - with nonsensical campaigns such as 'Madrid Only Happens in Madrid'.
To…"
"Hello Northeast News
Thanks for starting a new and exciting discussion on State Branding USA:
Michigan
The branding issue here is: Should Michigan have moved from a narrow-focused 'The Great Lakes State' to a wider-focused 'Pure Michigan'? Will…"
Thanks for starting a new and exciting discussion on State Branding USA:
Michigan
The branding issue here is: Should Michigan have moved from a narrow-focused 'The Great Lakes State' to a wider-focused 'Pure Michigan'? Will…"
"Hello Max & Fellow Triptatinos
Brand Britain
Thanks for the constructive debate and interesting insights. Here are a few more:
1. Video Background Music: You're right, Beethoven's Moonlight Sonata (MoonSon) wasn't appropriate from a Brit…"
Brand Britain
Thanks for the constructive debate and interesting insights. Here are a few more:
1. Video Background Music: You're right, Beethoven's Moonlight Sonata (MoonSon) wasn't appropriate from a Brit…"
"Paul
1. I guess you'll never be a 'core' target market for Shakespeare Country. Fringe? Perhaps.
2. Cork: They've obviously done an amazing marketing job on you. But there are hundreds of places around the world that have fantastic coastlines &…"
1. I guess you'll never be a 'core' target market for Shakespeare Country. Fringe? Perhaps.
2. Cork: They've obviously done an amazing marketing job on you. But there are hundreds of places around the world that have fantastic coastlines &…"
"Paul, thanks for the heads up on amazon.com which got me thinking about another related subject for debate and discussion in the future perhaps:
The Target is NOT the Market
Does a single, narrowly-focused target such as ShakespeareWallah's (A…"
The Target is NOT the Market
Does a single, narrowly-focused target such as ShakespeareWallah's (A…"
"Hello Tripatinos
To develop Jose's point about 'Shakespeare Country', here's how a single-minded big brand idea transfoms itself into a powerful future-focused story-telling extravaganza on multiple-media channels - from offline to online to mobile…"
To develop Jose's point about 'Shakespeare Country', here's how a single-minded big brand idea transfoms itself into a powerful future-focused story-telling extravaganza on multiple-media channels - from offline to online to mobile…"
"Hello Fellow-Tripatinos. Daphne and Manolis, thanks for joining in.
Here's my take on Cool Britannia - a great brand concept which played on the phrase: Rule Britannia but didn't get long-term traction because it was in truth London-centric and not…"
Here's my take on Cool Britannia - a great brand concept which played on the phrase: Rule Britannia but didn't get long-term traction because it was in truth London-centric and not…"
"Hello Fellow Tripatinos
Thank you for your interesting and valuable comments.
Let's now try and move the discussion a notch up the destination hierarchy to country brand level using Brand Britain as our example. Politically-speaking, however,…"
Thank you for your interesting and valuable comments.
Let's now try and move the discussion a notch up the destination hierarchy to country brand level using Brand Britain as our example. Politically-speaking, however,…"
"Paul, Monique, Northeast News, Jose
Thanks for your continued interest in what is one of the most important tourism branding issues - Should a destination have a single-focus strategy or a multiple-focus strategy?
Let's use England's Warwickshire…"
Thanks for your continued interest in what is one of the most important tourism branding issues - Should a destination have a single-focus strategy or a multiple-focus strategy?
Let's use England's Warwickshire…"
"Jose, Monique
English Counties
1. You're both right re background to video. It's just my experiment to demo that background is just as important as foreground. Both have to be 'on-code'. So just for you, I've remixed the vid this time with a…"
English Counties
1. You're both right re background to video. It's just my experiment to demo that background is just as important as foreground. Both have to be 'on-code'. So just for you, I've remixed the vid this time with a…"
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