You've got me going on the subject of nicknames - as a possible added-value strategy for destination brand names generally, and those struck down with an alpha-bout of initialitis specifically - where a name change is politically sensitive.
"Ed, glad you liked the vid.
Sadly, the alpha-contagion has spread to other destinations who think because it's OK for the big brands such as USA, UK and LA, it's OK for them to use initials, forgetting that the big brands have the constant attention…"
Great point about Sporting Spain.
But first BrandSpain has to drop small brand ideas such as campaigns based on 'Smile' and 'Need'. Likewise its capital city - Madrid - with nonsensical campaigns such as 'Madrid Only Happens in Madrid'.
To develop Jose's point about 'Shakespeare Country', here's how a single-minded big brand idea transfoms itself into a powerful future-focused story-telling extravaganza on multiple-media channels - from offline to online to mobile…"
1. You're both right re background to video. It's just my experiment to demo that background is just as important as foreground. Both have to be 'on-code'. So just for you, I've remixed the vid this time with a…"