hotel industry (5)


How do action-less, people-less, laughter-less, romance-less, love-less  videos emotionally engage and move us? Move us to book or buy? 

 VFLeonardo is an acknowledged leader in the art of visual storytelling, promoting their services to the travel industry and beyond.


Their recent webinar was called “Lets Get Visual: The Power of Telling Your (Hotel’s) Story Through Video.” 

 The webinar made some solid points, among which were:

• Video drives a 150% increase in organic search traffic

• We are a v

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Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotels  all-important ranking.
Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor's rankings can send shock waves, and deeply impact a hotel's website and revenue. points out that TripAdvisor's rankings are based on a propriety algorithm cal

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Six-Star Hotels? Don't Believe It

From NMT Images

So far no international classification for hotels exists,but that hasn’t stopped ambitious hotel marketers from slapping any number of stars, diamonds, cacti on their properties and touting them as 5 or 6 or even 7 star properties,whatever that may mean in real service and amenities.


I think the ratings inflation trend began with the Xanadu-  frenzy in Dubai, especially with the luxury hotel, Burj Al Arab (Tower of the Arabs), built on an artificial island and billed as a 7-Star s

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TripAdvisor Names The World’s Dirtiest Hotels

It made the news at CNN a few hours ago.

Then Time NewsFeed picked up and amplified the story: TripAdvisor has just come out with its list of the top dirtiest hotels in the world.

And some of them are pretty bad.

Take the Aqua Gumbet Hotel in Turkey or rather in this case don’t take it.

This Aegean Sea hotel had 121 “terrible” reviews and is considered by TripAdvisor to be the worst in Europe. Probably because the po
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The world’s first carbon neutral airline, Nature Air, has been named theOverall Winner in Conde Nast Traveler’s World Savers Awards in theairline category. Among 32 honorees chosen from 164 applicants for theprestigious award, Nature Air was recognized as an industry leader inaddressing issues of global poverty, health, education and environmentaldepredation.

The Costa Rica-based airline wasacknowledged for comprehensive efforts to compensate for its carbonemissions and social initiatives to prom
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