Hotels live and die by the number and kinds of reviews they get. Especially on TripAdvisor, because the quantity, quality and frequency of reviews a hotel receives there, determine a hotels all-important ranking.
Very little is said about the authenticity of a review, but regardless, even a small change in TripAdvisor's rankings can send shock waves, and deeply impact a hotel's website and revenue.
Hotelmarketing.com points out that TripAdvisor's rankings are based on a propriety algorithm cal
