content (2)
There was an interesting round table discussion recently sponsored by visual content management powerhouse, VFM Leonardo .
The basic question the panel was asked to consider was this: Why is hotel web site content so boring, and how can it be made more engaging for the traveler?
It so happens, that the initial stage in travel decisions is the all-important “Planning Stage,” the tipping point, so to speak.
So if content is almost exclusively transactional and
