Tourism Branding

For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

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7 of the Top Destination Brands of 2023

Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

Started by David Paul Appell

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How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

Started by Tripatini

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Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

Started by David Paul Appell

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What's behind Costa Rica's new country brand?

Costa Rica’s newly launched country brand, “Essential Costa Rica” (Esencial Costa Rica), centers on a complete image of the country – from its “peaceful, down-to-earth” people who proudly preserve their environment and happily enjoy a high quality of life, to a modern world of technology, trade and commerce, all set in the world’s premier ecotourism destination of rich biodiversity...read complete post

Started by Tripatini

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Paul Barnett February 27, 2010 at 5:15pm

The Chile event brand - nice logo - problematic wording?
Paul Barnett February 27, 2010 at 5:14pm

Carnaby street excellent, But I think several streets and areas in London, and other sities inside and outside the uk are also brands - Wall Steet, Fleet Street, Rodeo Drive, Wilshire Boulevard, the Ramblas, Time Square, Bond Street, Oxford Street, Knightsbridge etc. Interestingly some areas are making soemthing fo this - Marylebone High Street and Elizabeth Streetin London being exmaples, where the businesses there are collaborating. Interestingly I can´t think of slogans associated with these streets and areas. All the meaning is in the name, and yes areas like Knightsbridge and Beverly Hills etc are also universal. My be the resourcesinvested in slogans should be spent on developing an implementing differentiation strategies to strengthen the meaning of the brand itself?
Rafa Luque February 27, 2010 at 12:26pm

Just a brief note about branding a country for a specific event:
Chile, Telescopio de la Humanidad (Chile, The Mankind's Telescope). See the logo http://www.visitingchile.com/blog/chile-telescopio-de-la-humanidad.htm
Rafa Luque February 27, 2010 at 12:21pm

Alan,
Thank you for taking the time for your explanation about cultural codes. This remind me the Lewis Model for Cultural Types: cultural traits are so deeply embedded that resist the homogenization predicted by others. The challenge, then, is to find a common place for different cultures.

Barry,
Sorry, those are not my words... They come from an excerpt from Anholt's book, "Places".

Paul,
No slogans can be an option for global marketing.
Alan 'Brand' Williamson February 27, 2010 at 9:25am

Branding in the Street

Carnaby St 1960-2010: London street brand achieves longevity with a single future-focus in a fiercely-competitive category.

OK Tipatinos, over to you to post your favourite fashion street brands - all around the world...

Carnaby St 1960-2010: 50th Anniversary of London's Street Fashion Brand

Carnaby St 1960-2010: London street brand achieves longevity in a highly competitive marketplace through a single future-focus.
Paul Barnett February 26, 2010 at 12:47am

I am surprised that nobody responded yet to the idea of "no slogans". Is that pushing things too far?
José Balido February 23, 2010 at 4:44pm

The preferred term is "Tripatinos." :-)
Paul Barnett February 23, 2010 at 3:53pm

Korea´s slogan just makes me cringe, as do most of these slogans, As for "It´s Better in the Bahamas" and "What Happens Here Stays Here", perhaps I am not the target audience they are designed to appeal to, but they certainly do not appeal. The Bahamas does, but the slogans actually put me off, rather than attract me. Perhaps no slogan is the best option - I see it´s the option many countries are going for. Then the focus can be on what matters.
Alan 'Brand' Williamson February 23, 2010 at 9:15am

Korea Sparkling
Yet another country brand wanting to join ADjectiveLand: Home of 7 BlandTrashtic Country Slogans.

What do you think Tripatinians? Should Korea be allowed full membership?
Barry J Parrish February 23, 2010 at 1:56am

Re: Rafa's comments that branding doesn't work for countries or cities: Try Jamaica, It's Better in the Bahamas, What Happens Here Stays Here and lots more.