Tourism Branding

For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

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A look at the top international hotel brands of 2026

It will come as no surprise to anyone thatin the world of hospitality, chain dominate as they have done for quite some time. And here I take a look at the world´s top brands and sub-brands, ranked in order of size and influence - and while most are familiar, there are a couple which might not be (thanks, China!). read post

Started by Max Pesling

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7 of the Top Destination Brands of the Year

Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners: read…

Started by David Paul Appell

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How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

Started by Tripatini

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Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

Started by David Paul Appell

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David Paul Appell January 23, 2010 at 6:47pm

With all this fuss about Haiti, and cruise ships visiting, and so forth, the question of what such a devastated country -- yet one still with something of a tourism industry, and actually several fascinating attractions -- means as a brand might be an interesting subject of discussion. There's talk about using this disaster as a way of wiping the slate clean (to the extent that's possible) and trying a new and more intensive approach to rebuilding the country. Is there any hope at all of salvaging the tourism brand, and if so how long might something like that take?
Paul Barnett January 21, 2010 at 12:55am

For the record I just asked my brother to spell the name, without explaining why. Straight our he spelt it with a "c", not an "s". If he wa doing a google search my guess is he would do the same.
Paul Barnett January 21, 2010 at 12:52am

Andalucia or Andalusia. My only comment on this is that I am English, but without thinking spelt it Andalucia, so ummmm? The whole subject is quite interesting really, of course I am in Brasil, not Brazil. Personally I like to knwo the real name, something more authentic about it. And, English carnival is carnaval. From a practical communication perspectives the differences a pain, I guess how you decide t play it depends who you are talking to?
Alan 'Brand' Williamson January 20, 2010 at 9:24pm

David
I think there's another aspect in play here, and that is the length of the brand name. English language versions generally tend to be shorter and therefore easier to say.

So
Turin (2-syllables) vs Torino (3-syllables)
Rome (1-syllable) vs Roma (2-syllables)
Milan (2-syllables) vs Milano (3-syllables)
Italy (3-syllables) vs Italia (4-syllables)

Hey, what's with the Italian brand names? Maybe I'm letting my bias towards my favourite European country show. Ciao.
David Paul Appell January 20, 2010 at 9:00pm

Thanks Alan, I don't think I'd heard that one before. Do you think that applies to Turin vs. Torino, as well? It's just that I can't think of any good reason why we suddenly have to change how we refer to certain destinations that have perfectly good traditional names in English (and the adjectival form, "Andalucian," seems particularly clumsy). For political changes, yes, of course -- Belize instead of British Honduras, for example, or Zimbabwe from Rhodesia. But even then...the case isn't entirely closed on Burma vs. Myanmar!
Alan 'Brand' Williamson January 20, 2010 at 8:45pm

David & Paul
Andalucia or Andalusia for the English language speakers?
My take is that since both brand names are so similar, stick to the authentic Spanish version even if English Language speakers get the pronunciation wrong.
However, when it comes to Espana or Spain, here both names are very different, so it's Spain for the English language speakers.

Rafa
Thanks for the Andalucia video which as you say is 'a perfect example' to start the cultural immersion with. Please show that video to every person that's involved with the future of Brand Andalucia.

With regard to the Birthplace of the Flamenco big brand idea, please let me know if anyone in Seville or elsewhere has mashed Hip-Hop with Flamenco - and if so, a short video would be appreciated. In fact if there is a site just dedicated to Nuevo Flamenco please let me know. If there isn't, we'll just have to start one.Thanks.
David Paul Appell January 20, 2010 at 7:31pm

Andalusia, please, Paul! We be speaking English here... lol...
Paul Barnett January 20, 2010 at 4:25am

The Andalucia story so far has been really interesting. I guess it may well continue too. But I wonder if we might move the discussion on and look at other cases that we thing are great examples - and no self promos please! What great works have you seen recently and why were they so good?
Rafa Luque January 20, 2010 at 12:06am

Alan,
Not everyone down here is happy with the concept of "Andalucia Loves You". Andalusian politics are strange mixture of North African-Spanish cultures :(

Andalucia is the spirit of Spain. Everyone outside Spain will recognize bullfighting, flamenco or sherry as Spanish but the cradle is here.
Within Spain we're consider to be a lazy, easy-going and joker community. I drop you here a link (in Spanish) about our idiosyncrasy. https://www.youtube.com/watch?v=Rf3KwoDL33M
I think is a perfect example to start with those promising areas you mentioned.
Rafa Luque January 19, 2010 at 11:45pm

David,
No idea but just bear in mind that our main market is Spain, specially Andalucia itself. I'll ask tomorrow in Fitur.

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