Tourism Branding

For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

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A look at the top international hotel brands of 2026

It will come as no surprise to anyone thatin the world of hospitality, chain dominate as they have done for quite some time. And here I take a look at the world´s top brands and sub-brands, ranked in order of size and influence - and while most are familiar, there are a couple which might not be (thanks, China!). read post

Started by Max Pesling

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7 of the Top Destination Brands of the Year

Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners: read…

Started by David Paul Appell

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How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

Started by Tripatini

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Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

Started by David Paul Appell

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John Kipper March 30, 2011 at 5:43pm

Totally works, it gets ur attention. Like wendy said, we're talking about it and you can bet out of the millions of ads we're all subjected to this is one we're going to remember.

Personally I wax my back, but i sure woudnt subject anyone to a picture of the process!!
Wendy Capra March 30, 2011 at 5:19am

OMG!! Ur all going to laugh, but I had a boyfriend who looked like that. I mean, not heavy, he was built like a you-know-what, but his back was just as hairy as this guys. Guess who used to shave it for him? Anyway this is getting way too personal and i dont want to gross anybody out, but the fact is this kind of advertising actually works on me. I think its funny and get my attention. I'm in marketing, and even tho my boss would kill me if i ever pull this kind of stunt, even he got a chuckle out of this when i showed it to him. And look, we're talking about it right? So we're not gong to forget this Spirit air promotion. Not that i'd fly them again, i did that a couple times and i'm not going there again. But this totally works. mY 2cents
José Balido March 29, 2011 at 10:30pm

Does gross-out branding work to attract travel customers? In other words, does it make people want to book, or barf? In this day and age, when toilet humor is everywhere and parents buy books for their kids like "Dr. Proctor's Fart Powder" (my nephew's current fave), should travel companies and destinations adopt these strategies?

I'm not asking out of the blue: I just went on the Spirit airlines site to claim a voucher from a very delayed flight that got us in at 3 a.m. this morning, and found an ad for their $9 fare club which stopped my lunch in its tracks.

Now, before you accuse me of being size-ist or hirsute-ist or whatever, do understand I have nothing against back hair (I have some myself, but I would never post videos of myself in the midst of depilation!) or against gentlemen of girth. It's the act of showing this poor man being shorn like a sheep, and knowing that the ad agency that came up with the idea is using his girth for shock value. Why not use a pumped model with a hairy back? Oops. They all wax. Well, you get my drift. This ad is intentionally trying to shock and repel, and my question to you branding experts is: DOES THIS WORK?

[Remember, to reply scroll back up the page to the Comment Wall box].
Hoang Chuyen March 28, 2011 at 5:32pm

Hi everyone!

I am glad to invite you to Vietnam, a beautiful country in Asia south eastern area.

See more at our site as http://www.rainbowtourismvietnam.com

Hoang.
Mark Mattson March 21, 2011 at 5:47pm

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 Interested and qualified parties must be willing to sign an NDA since our marketing plans and applications are far-advanced and ready to apply to the market. Interested parties must also be ready to attack the market since we are not interested in creeping forward and exposing our solutions without gaining a significant, first mover advantage. Please respond to http://www.tools-for-travel.com/contact.html

 Our applications will change travel marketing and how travelers interact in space. Each of our applications are instantly monetized. They also develop robust and profitable data assets built on individual and aggregate user profiles and preferences.
Portugal Dream Coast February 18, 2011 at 5:42pm

In terms of branding, events are making regions and of course people that organize, have ideas to develop. Nowdays, we will have 5th edition of Atlantic Tour its a reality and will start in 20th February till 20 March on Comporta at Portugal Dream Coast . Some figures : 450 horses, 200 riders from 20 different countries. Confirmed the inscription of the leader of worldwide ranking and European Champion, Kevin Staut. For the 2011 edition of Atlantic Tour .Prize money of 366 thousand euros.

With this event we will bring also to our region the European Child Championship on July. Beaches, Wine, food, golf, equestrian events, culture, music, diversified options to tourists or weekend break visitors. What do you think , does it make or not a brand region ?
Max Pesling December 2, 2010 at 3:39pm

Is anybody else getting sick of the Seychelles? Or its brand-building strategy, anyway. I regularly read forimmediaterelease.net, the for-pay travel press release distribution site run by eTurboNews, and I am just flabbergasted by the number of press releases from the Seychelles (12 of the most recent 30 on the front page of the site, a stunning 40%!!!!). They include step-by-step coverage of situations, such as "HRH Princess Anne to arrive in Seychelles next week," followed by "HRH Princess Anne arrives in Seychelles," then the likes of "Princess Anne meets staff from EU Naval Force and Seychelles Coastguard." Ho-hum! Is this carpet-bombing publicity blitzkrieg a valid or productive way to build a nation's brand? Or do they risk annoying people and having them tune out the Seychelles? I know I'm annoyed, but maybe I'm just a cranky ol' dog.
Thoughts, please!
joao cabral November 24, 2010 at 2:15pm

Wine Guided Visit Tour to Manour House of José Maria da Fonseca http://portugaldreamcoast.com/jose-maria-da-fonseca-christmas-prize...
Tom Buncle November 22, 2010 at 4:49pm

Maybe it's a challenge for the Philippines to punch above its weight.

Seems they've been on the ropes for some years with their slogans. Do you remember "Philippines - More than the Usual"? Here's hoping the country gets a slogan worthy of its true appeal.
José Balido November 22, 2010 at 3:20pm

Seems Philippine president Benigno Aquino III agrees with me that their tourism slogan Pilipinas Kay Ganda, which translates as "Philippines, What a Beauty" is lame beyond words (though still an improvement over the previous gem, "Wow Philippines"). So he's ordered the tourism minister to come up with something better, while simultaneously appointing national boxing icon Manny Pacquiao to serve as the poster boy to promote Philippine tourism abroad.

Am I missing something here, or is this mighty weird? What do you guys think of having a boxer serve as a country's tourism image abroad?

If, on the other hand, we simply can't dissuade Mr. Aquino (something tells me he won't listen to us), then I propose a slogan for the Manny Pacquiao campaign: "The Philippines -- we'll knock you out."