For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc
7 of the Top Destination Brands of 2023
Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…
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Australia's Big Day: After its national celebrations, could Brand Australia find its future-focused big idea to reverse its decline in visitor numbers from its key markets?
Discuss and debate please...
I think there's another aspect in play here, and that is the length of the brand name. English language versions generally tend to be shorter and therefore easier to say.
So
Turin (2-syllables) vs Torino (3-syllables)
Rome (1-syllable) vs Roma (2-syllables)
Milan (2-syllables) vs Milano (3-syllables)
Italy (3-syllables) vs Italia (4-syllables)
Hey, what's with the Italian brand names? Maybe I'm letting my bias towards my favourite European country show. Ciao.