Kill the Travel Press Release-Tweet it Instead
So I was sitting at a media lunch when I overheard someone from a Canadian tourism office say to her companion that they were thinking of no longer sending travel media releases out. They were going to tweet them instead.
I was taken aback because just an hour previously, I wrote this article and thought somehow she was the angel of affirmation.
But she’s right on.
I receive on average 35 travel press releases a day, in one form or another.
And that’s
