Tourism Branding

For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

167 Members

Join Us!

Forum

A look at the top international hotel brands of 2026

It will come as no surprise to anyone thatin the world of hospitality, chain dominate as they have done for quite some time. And here I take a look at the world´s top brands and sub-brands, ranked in order of size and influence - and while most are familiar, there are a couple which might not be (thanks, China!). read post

Started by Max Pesling

0 Replies

7 of the Top Destination Brands of the Year

Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners: read…

Started by David Paul Appell

0 Replies

How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

Started by Tripatini

0 Replies

Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

Started by David Paul Appell

0 Replies

You need to be a member of Tripatini to add comments!

Join Tripatini

Comments are closed.

Comments

Jordan Simon January 25, 2023 at 11:19am

Fiji Tourism has just launched a new campaign to broaden an emphasis on its people, culture, and "authentic" experiences beyond the beaches, with the tagline "Where happiness comes naturally." Here's a report about it in the mostly UK-based site TheDrum.com, which covers marketing and the media: https://www.thedrum.com/news/2023/01/24/tourism-fiji-ditches-the-co...
María José December 24, 2022 at 11:02am

Here's an interesting look at some of 2022's most notable country branding campaigns: https://edition.cnn.com/travel/article/destination-marketing-campai...

The weird ways destinations tried to get you to visit in 2022

Good or bad, marketing videos can bring awareness to a destination. So how did they do in 2022, when places were clamoring for post-pandemic dollars?…
John Kipper July 14, 2022 at 1:00am

Interesting piece from Skift on how some travel brands are bidding to rope in more "digital nomads" to their online communities: https://skift.com/2022/07/08/the-struggle-to-make-free-spirit-digit...

The Struggle to Make Free Spirit Digital Nomads Your Travel Brand Ambassadors

A host of travel brands are ramping up efforts to tap into remote workers and digital nomads. Their number one challenge? Authenticity.
David Paul Appell June 8, 2022 at 1:54pm

Kenya's recently unveiled five-year plan for tourism development aims to diversify beyond safaris and beaches and includes more emphasis on country branding: https://www.travelmole.com/news/kenya-launches-five-year-tourism-st...

Kenya launches five-year tourism strategy

Kenya has a new strategy to diversify away from dependence on safari and beach tourism promoting itself as a multi-product destination
Jeffrey Kunst April 15, 2022 at 9:45am

United States tourism is still struggling to recover from the pandemic, with visitor numbers in early 2022 still under what they were three years earlier. So last month the Restoring Brand USA Act was passed by Congress and signed into law by President Biden, among other things approving $250 million in funding for the country's main marketing organization: https://skift.com/2022/03/15/tourism-marketing-arm-brand-usa-receiv...

Brand USA Receives $250 Million in Funding to Attract International Visitors

In long-awaited good news for the U.S. travel industry, the Biden administration signed the Restoring Brand USA Act on Tuesday.
BeijingTripAdvisor December 25, 2011 at 8:51am

Merry Christmas to everyone! I am glad to find and join this great group,I hope my tourism brand Beijing Trip Advisor well known here!
Ed Wetschler December 1, 2011 at 4:05am

Whose social media program is trumping the competition? Tourism Ireland's. A tripatini blog explains how Tourism Ireland did it: http://bit.ly/uq8hIm

How Tourism Ireland Took Top Social Media Prize

How Tourism Ireland Won Top Social Media Prize Luck of the Irish? Hardly. It was no surprise to us when Tourism Ireland was tapped as the winner…
Vikas Tembhare September 27, 2011 at 8:46am

Happy World Tourism Day to All Industry Friends and Partners.
Max Pesling March 30, 2011 at 11:26pm

This kind of tactic doesn't always work, guys. Case in point is Australia's "Where the bloody hell are you?" campaign a couple years ago. I read that the language offended so many people, the ads were banned in several countries including the UK and the US (those prudish Anglo-Saxons!). So if I were consulted by Spirit airlines, I'd say ditch that image and others like it. Of course, I'd also say a lot of other things, like get rid of carry-on and seat-selection charges. I mean really!

And by the way, I leave my back hair alone.
Northeast News March 30, 2011 at 10:17pm

Admissions: John waxes his back and Wendy waxes her boyfriend's back. I wax my car.

Also, they say that there's no such thing as "bad" publicity, but as someone who used to be compensated quite handsomely to bail companies out of public relations disasters, I would say that this old saw is patently false. Do you really think that ad images like this one really improve a company's image?