Tourism Branding

For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc

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7 of the Top Destination Brands of 2023

Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

Started by David Paul Appell

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How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. As the coronavirus outbreak tops more than 135,000 in some 140 countries, it’s an appropriate time to offer advice on how to handle an industry crisis. read post

Started by Tripatini

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Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little attention has been paid to how this issue meshes with the other great mass movement of our era: tourism. An integral part of tourism is the exchange of cultures and the appreciation of the “other”, and the industry is often dependent on "importing” guest workers from abroad, who provide needed services and often also give a sense of the exotic…

Started by David Paul Appell

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What's behind Costa Rica's new country brand?

Costa Rica’s newly launched country brand, “Essential Costa Rica” (Esencial Costa Rica), centers on a complete image of the country – from its “peaceful, down-to-earth” people who proudly preserve their environment and happily enjoy a high quality of life, to a modern world of technology, trade and commerce, all set in the world’s premier ecotourism destination of rich biodiversity...read complete post

Started by Tripatini

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David Paul Appell June 8, 2022 at 1:54pm

Kenya's recently unveiled five-year plan for tourism development aims to diversify beyond safaris and beaches and includes more emphasis on country branding: https://www.travelmole.com/news/kenya-launches-five-year-tourism-st...

Kenya launches five-year tourism strategy

Kenya has a new strategy to diversify away from dependence on safari and beach tourism promoting itself as a multi-product destination
Jeffrey Kunst April 15, 2022 at 9:45am

United States tourism is still struggling to recover from the pandemic, with visitor numbers in early 2022 still under what they were three years earlier. So last month the Restoring Brand USA Act was passed by Congress and signed into law by President Biden, among other things approving $250 million in funding for the country's main marketing organization: https://skift.com/2022/03/15/tourism-marketing-arm-brand-usa-receiv...

Brand USA Receives $250 Million in Funding to Attract International Visitors

In long-awaited good news for the U.S. travel industry, the Biden administration signed the Restoring Brand USA Act on Tuesday.
BeijingTripAdvisor December 25, 2011 at 8:51am

Merry Christmas to everyone! I am glad to find and join this great group,I hope my tourism brand Beijing Trip Advisor well known here!
Ed Wetschler December 1, 2011 at 4:05am

Whose social media program is trumping the competition? Tourism Ireland's. A tripatini blog explains how Tourism Ireland did it: http://bit.ly/uq8hIm

How Tourism Ireland Took Top Social Media Prize

How Tourism Ireland Won Top Social Media Prize Luck of the Irish? Hardly. It was no surprise to us when Tourism Ireland was tapped as the winner…
Vikas Tembhare September 27, 2011 at 8:46am

Happy World Tourism Day to All Industry Friends and Partners.
Max Pesling March 30, 2011 at 11:26pm

This kind of tactic doesn't always work, guys. Case in point is Australia's "Where the bloody hell are you?" campaign a couple years ago. I read that the language offended so many people, the ads were banned in several countries including the UK and the US (those prudish Anglo-Saxons!). So if I were consulted by Spirit airlines, I'd say ditch that image and others like it. Of course, I'd also say a lot of other things, like get rid of carry-on and seat-selection charges. I mean really!

And by the way, I leave my back hair alone.
Northeast News March 30, 2011 at 10:17pm

Admissions: John waxes his back and Wendy waxes her boyfriend's back. I wax my car.

Also, they say that there's no such thing as "bad" publicity, but as someone who used to be compensated quite handsomely to bail companies out of public relations disasters, I would say that this old saw is patently false. Do you really think that ad images like this one really improve a company's image?
John Kipper March 30, 2011 at 5:43pm

Totally works, it gets ur attention. Like wendy said, we're talking about it and you can bet out of the millions of ads we're all subjected to this is one we're going to remember.

Personally I wax my back, but i sure woudnt subject anyone to a picture of the process!!
Wendy Capra March 30, 2011 at 5:19am

OMG!! Ur all going to laugh, but I had a boyfriend who looked like that. I mean, not heavy, he was built like a you-know-what, but his back was just as hairy as this guys. Guess who used to shave it for him? Anyway this is getting way too personal and i dont want to gross anybody out, but the fact is this kind of advertising actually works on me. I think its funny and get my attention. I'm in marketing, and even tho my boss would kill me if i ever pull this kind of stunt, even he got a chuckle out of this when i showed it to him. And look, we're talking about it right? So we're not gong to forget this Spirit air promotion. Not that i'd fly them again, i did that a couple times and i'm not going there again. But this totally works. mY 2cents
José Balido March 29, 2011 at 10:30pm

Does gross-out branding work to attract travel customers? In other words, does it make people want to book, or barf? In this day and age, when toilet humor is everywhere and parents buy books for their kids like "Dr. Proctor's Fart Powder" (my nephew's current fave), should travel companies and destinations adopt these strategies?

I'm not asking out of the blue: I just went on the Spirit airlines site to claim a voucher from a very delayed flight that got us in at 3 a.m. this morning, and found an ad for their $9 fare club which stopped my lunch in its tracks.

Now, before you accuse me of being size-ist or hirsute-ist or whatever, do understand I have nothing against back hair (I have some myself, but I would never post videos of myself in the midst of depilation!) or against gentlemen of girth. It's the act of showing this poor man being shorn like a sheep, and knowing that the ad agency that came up with the idea is using his girth for shock value. Why not use a pumped model with a hairy back? Oops. They all wax. Well, you get my drift. This ad is intentionally trying to shock and repel, and my question to you branding experts is: DOES THIS WORK?

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