Comments

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  Allan Lynch September 8, 2011 at 9:54am

  I am constantly amazed at how definitive non-business people are about the health and future of print. There has been a substantial world-wide recession, yet nobody factors that into current - and dare one suggest - temporary weakness in the bottom lines of SME publications. Starting with 2011 most titles have seen increases in ad lineage.

   

  I recently met with the top editors from major magazines. They're making their moneyy on print and not on-line.

   

  As for the American newspapers which suffered and died or are limping along: bad management. Many companies were bought by non-nespaper people who loaded their balance sheet up with junk debt. Revenues could have supported current operations, but not service billions of dollars in debt. And in Canada, circulations only dipped 3-5% which was just a few households belt-tightening. The leading national newspaper just invested $1.1 billion in a new design and production facilities. Another chain was sold in a bidding war.

   

  What happens in parts of America isn't necessarily a universal truth.  
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  Comphoppers September 8, 2011 at 2:07am

  I recently wrote a blog article. I am being encouraged to submit it to several local newspapers. However, in reading the newspaper article categories I don't see one that really fits the piece. Any suggestions? Is this article really print ready? Here is the article link, For Future Generations? (It didn't fit my own website article specs, either!)
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  Travel with Pen and Palate September 8, 2011 at 12:41am

  re: suitcaseready - you do not say what magazine? No doubt there are a few that may survive - and a few that actually today have a large readership -  but for how many more generations? How many newspapers have survived? Shouldn't we plan for the future rather than assuming the past, or even the present, will remain? The internet didn't even exist 35 years ago. There is no reason why on-line media should not generate as much respect as print. They are not mutually exclusive.
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  SuitcaseReady September 7, 2011 at 6:28pm

  With all due respect to my digital brethren, the death of the print media is overestimated. Print is what drives traffic to digital a lot of the time. My magazine is ready by 45 million people and works so well for advertisers that they usually break even on $150,000 ads by 11am the Monday after the Sunday release. The web site - not so much! An online presense is necessary; you should be everywhere a potential customer could find you, but dont dismiss print!
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  Rose Cerato September 7, 2011 at 1:14pm

  Hi Jennifer,

  Would love to assist you to convince your CEO about an online presence. I'm with Travel Spike, the leader in digital marketing for travel companies. 
  We are experts in all areas of internet marketing, I'll send you some information via email, my email is rose@travelspike.com.  Check out our web site and you will find about 100 reasons..travelspike.com  Looking forward to hearing from you!

   
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  Travel with Pen and Palate September 7, 2011 at 1:13pm

  Great comment Patsy re: Mantis net presence. As much as I love a newspaper or magazine I skim through them perhaps reading one or two articles. I never read an ad. I spend most of my day on the computer out of necessity. Jennifer, I just looked up Mantis because I had no idea? Print media is being replaced by the Net, especially for the travel industry.
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  Patsy Bell Hobson September 7, 2011 at 10:06am

  Jennfer, when was the last time your CEO read a news paper? Where did he first hear about Hurricane Irene? The Majority looks  for online information before buying any new pricey purchase. People not only look for the experts reviews, but thanks to social media, we also look for opinions of current users. Before I buy a Mantis, I will get on the internet and look for information. You better be there, or I'll get my info from a non authority or your competitor.
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  Jennifer Schoultz September 7, 2011 at 9:22am

  Hi Guys! I need some help! Doing a course in Internet Marketing in order to increase Mantis On-line presence; first assignemt I need five reason to convince my CEO that an on-line presence is absolutely necessary and vital for us to grow.I have plenty of reason, but i would like to get some advice from travel indusrty experts! Please help me!!
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  Nature Photography August 21, 2011 at 12:41am

  Thought I would share some of my nature photography. You may find it useful for your travel media needs.

   

  
  
  
  
  
  
  
  
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  David Hyland August 4, 2011 at 9:23am

  IzonOrlando, America's first hyperlocal video network, is now showing the "Theme Parks" episode on the Visit Orlando channel. Take a look at a major reason why over 50 million visitors have made Orlando the most visited destination in the USA.

  http://www.izonorlando.com/