Google-ITA Deal Threatens Kayak, Orbitz, and Other Airfare Search Engines
You can turn the faucet on, but whoever controls the water determines the flow. Or even if they'll be any water.
So, the 700 million dollar acquisition deal that that Google and Cambridge, MA-based ITA Software Inc., just inked, is very worrisome to Kayak, Orbitz, Trip Advisor, Expedia and any on line travel site that uses the powerful and ubiquitous ITA software to process and publish flight data.
And with good reason.
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A few weeks ago I met a woman named Jenna who is from Los Angeles and in town for three months working for an online tv show about living and working in Quito with her three roomates. The Show, Jet Set Zero, has had five other seasons in , 
