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Out Guessing The Hotel Guests
It's one of the great ironies of social networking that companies, in this case hotels, hire top marketing research firms and pay them big bucks to determine customer needs and levels of satisfaction.
Instead, the hotels should really spend more time reading the comments posted to their sites or blogs and get no-cost, real-world, real-time insights from the groundswell, the community.
In this case, AOL Travel reports that guest satisfaction with hotels w