visitor centers (1)

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One of the vexing ironies of travel is that Visitor Information Centers (VIC) do little to nothing to enhance or promote the destination they represent. If anything, they can be a “turn off” for the destination.

Visitor centers are usually some functional building filled with tired staffers surrounded by lots of brochures, a few maps and mundane kinds of information.

Almost never anything interactive

Great places to use the restrooms and buy a Coke and a bag of chips.

Not so with the UK city

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