You can’t blame travel suppliers and companies for their myopia. For all too many years they’ve had a Pavlovian response to their brands: promote them, and get around to taking care of customers later.
Or maybe never.
In spite of all the brouhaha that suggested social media is the way to connect with and service customers, the facts speak differently, according to Hotelmarketing.com.
They report that 62% of customers are looking for more support through social media. But, brand reputation an
