You can’t blame travel suppliers and companies for their myopia. For all too many years they’ve had a Pavlovian response to their brands: promote them, and get around to taking care of customers later.
Or maybe never.
In spite of all the brouhaha that suggested social media is the way to connect with and service customers, the facts speak differently, according to Hotelmarketing.com.
They report that 62% of customers are looking for more support through social media. But, brand reputation an
customer service (2)
One of the most frequently heard complaints in the world of travel and tourism is that when things go wrong, few people accept responsibility. Instead visitors are forced to hear a jet stream of excuses, or simply see a shrug of the shoulders or are simply ignored. In today's world travel and tourism are hard, and when travel and hospitality professionals simply look the other way or ignore a problem, a hard situation becomes both stressful and often intolerable. Taking responsibility is more
