No, price isn’t everything in travel. It counts for a great deal in making travel decisions, but those merchants of “low, low prices” are missing the point.
What seems to drive travel choices is the ability for the traveler to connect with a brand; to feel and identify with it.
At least that’s what the Harris Poll EqiTrend 2012 (EQ) study tells us.
The poll is a study of the health and function of major brands, and Travel Daily News has a neat summary in its newsletter.
Stating a travel axiom,
