Blogs

It’s the menu, not the restaurant

It’s not the Groupon or the Social Living coupon that drives the hungry to a restaurant.

It isn’t even the restaurant itself, says Hotelmarketing.com. One-third of mobile Wi-Fi users polled said that sales, coupons and other marketing strategies ranked second in influencing where they eat.

You’re thinking location, then? No, actually location of a restaurant placed third in driving dinning traffic.

What is “most likely to influence” a diner as to where he or she ea

Can Shopkick Kick the Travel Industry into Action?

Imagine if a travel destination or property rewarded you for just visiting it, or just walking through the door of a hotel or B and B,  or setting foot on an island.

Would that encourage a more loyal following and generate more business?

Probably.

By any standard, we’ve reached the tipping point with mobile usage.

As of October of 2010, 61 million U.S consumers owned smart phones, up from 14% from the previous three months, reports comScore, a d

Travel Trends 2011: Truth, Myth and Pith

The bright researchers at PhoCusWright  consistently deliver quality insights and information about travel industry trends, but  translating their lofty “market-speak”  into language  travelers can use, can be  daunting.

The recent webinar aptly called "Truth, Myth and Pith, PhoCusWright’s 2011 Travel Trends" was pithy indeed.

It featured the usual stellar group of researchers, communications experts and marketing gurus.

In essence, their pronouncement was t