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| From NMT Images |
Location-based marketing or geo-location allows a business to “capture a customer” when he or she is near a place of business creating, what the Hospitality Sales and Marketing Association International (HSMAI) calls a “here and now experience for consumers”...meaning, delivering real-time calls to action to buy, explore or just engage customers.
It’s what they’re now calling “brand on demand.”
A lot of the talk about location based services h
