Or who will turn the tables and keep review sites and their reviews honest?
By now we’ve heard enough to know fraudulent, unverified reviews on heretofore sacrosanct review sites are rampant. In many ways, they’re a violation of the trust travelers place in those sites.
TripAdvisor has been cited by UK authorities and told it can no longer state that its reviews are “honest” or from “real people,” because there is no way of verifying the accuracy or trustworthiness of posted reviews.
And ther
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TripAdvisor Hits 50 Million Mark. Last Hurrah?
The Champagne should have been popping in the Massachusetts offices of TripAdvisor when it was announced that the review giant just became the first stand-alone travel site to top 50 million unique visitors a month.
Using data from Comscore, TripAdvisor reported that the big event happened July 2011 when traffic was up 22% over same time last year.
This is clearly an impressive feat for an eleven year old company!
I can remember sitting in their crampe
Government Investigates Fake TripAdvisor Reviews
A few weeks back we reported on the stink being raised by the discovery that hotels were bribing their guests with discounts and free room stays if they wrote positive reviews about a property.
We noted the corrupt or compromised reviews seemed most prevalent in UK, and quoted TripAdvisor's UK spokesperson as being rigorously opposed to the practice.
Now we read in the usually reliable industry site, hotel marketing.com that the UK's Advertising Sta
