Battle of the Review Giants: HolidayCheck vs. TripAdvisor
In the unfolding drama of TripAdvisor vs Fake Reviews that has played out in various travel publications, HolidayCheck has upped the stakes by trumpeting its differences with TripAdvisor relative to the integrity of hotel reviews.
In fact, the Swiss-based online travel portal, Europe’s largest, wasted no time in setting out its marketing strategy. Its press release opens with: “ ‘No more reviews you can trust’ at TripAdvisor. Customers ar
