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How effective digital marketing can lead to higher hotel revenues
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…
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http://www.ozimages.com.au/Gallery.asp?EID=738 Colors of Sicily
If anyone has any recommendations for unmissable places to stay in the following states, please email: alison @ hiddenpousadasbrazil.com
Bahia,
Alagoas
Pernambuco
Pantanal
Santa Catarina
Parana
São Paulo
Rio de Janeiro
Muito obrigada
Alison
Hidden Pousadas Brazil
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"With all the buzz around social media, it’s no surprise that blogs and social networking sites are now viewed as important research sources by a majority of journalists, according to a new survey conducted by Cision and George Washington University."
Click here to get your own complimentary copy of the survey, courtesy of Cision.
(Forimmediaterelease.net) Qatar Tourism Authority (QTA) will host a training workshop on tourism marketing planning from January 26 to 28, 2010 at the Millennium Hotel in Doha. The workshop is organized in collaboration with the World Tourism Organization (UNWTO).
The objective of the workshop is to establish guidelines for preparing tourism marketing and development plans at the national and regional level. Senior marketing representatives of the UNWTO and marketing specialists will lead the sessions emphasizing market research, market strategy, and market segmentation.
“It is recognized that sound marketing and planning is essential to develop and manage sustainable tourism,” said Mr. Ahmed Al Nuaimi, chairman of Qatar Tourism Authority. “The approach must be integrated – balancing marketing objectives with economic, environmental, and socio-cultural factors. This workshop will introduce marketing tools and concepts to the region’s tourism industry professionals, which will help shape the long-term strategy for the region.”
Participants of the workshop will include organizations in the hospitality and services industry in Qatar and across the GCC region including 5- and 4-star hotels, tour operators, events organizers and venues, and important tourist sites, as well as tourism ministers from around the Middle East.
This workshop is part of a series of training plans that have been undertaken by the Qatar Tourism Authority in its quest to further human resource development in the tourism sector. QTA adopted this comprehensive training plan as a result of a UNWTO summit on the challenges of human resources in tourism, which was held in Doha in April 2009. Through such initiatives, Qatar is becoming a hub for the tourism sector in the region.