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Best practices for online hotel marketing
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a necessity.…
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"With all the buzz around social media, it’s no surprise that blogs and social networking sites are now viewed as important research sources by a majority of journalists, according to a new survey conducted by Cision and George Washington University."
Click here to get your own complimentary copy of the survey, courtesy of Cision.
(Forimmediaterelease.net) Qatar Tourism Authority (QTA) will host a training workshop on tourism marketing planning from January 26 to 28, 2010 at the Millennium Hotel in Doha. The workshop is organized in collaboration with the World Tourism Organization (UNWTO).
The objective of the workshop is to establish guidelines for preparing tourism marketing and development plans at the national and regional level. Senior marketing representatives of the UNWTO and marketing specialists will lead the sessions emphasizing market research, market strategy, and market segmentation.
“It is recognized that sound marketing and planning is essential to develop and manage sustainable tourism,” said Mr. Ahmed Al Nuaimi, chairman of Qatar Tourism Authority. “The approach must be integrated – balancing marketing objectives with economic, environmental, and socio-cultural factors. This workshop will introduce marketing tools and concepts to the region’s tourism industry professionals, which will help shape the long-term strategy for the region.”
Participants of the workshop will include organizations in the hospitality and services industry in Qatar and across the GCC region including 5- and 4-star hotels, tour operators, events organizers and venues, and important tourist sites, as well as tourism ministers from around the Middle East.
This workshop is part of a series of training plans that have been undertaken by the Qatar Tourism Authority in its quest to further human resource development in the tourism sector. QTA adopted this comprehensive training plan as a result of a UNWTO summit on the challenges of human resources in tourism, which was held in Doha in April 2009. Through such initiatives, Qatar is becoming a hub for the tourism sector in the region.
"'Be sure there's an understanding that you're going on this trip with every intention of writing something publishable, but that if nothing interesting happens both of you reserve the right to not publish anything," said Chris Elliott, writer of the syndicated Travel Troubleshooter column, which appears in more than 50 U.S. newspapers and Web sites.
Pat Washburn, a freelance journalist for publications including The Boston Globe and MaineToday.com, suggests first considering whether you are interested in writing about the subject, your readers are interested in reading about it, and if there is anything about the trip that sends a bad signal. For instance, if you're asked to commit to a certain number of published stories, or to sign anything preventing you from exploring certain aspects of the destination, you should immediately decline the offer."
We all need a hook or angle worth writing about, and especially these days, with fewer pages to work with, editors can be cagier than usual. So unless I have an ironclad assignment, I evaluate the likelihood of a trip producing information that will actually result in a story, and try to probe and research it beforehand, but it can be difficult sometimes these trips are just dog-and-pony shows that don't cover anything new or that have crazy stuff on the itinerary. I remember one trip where two days were wasted on attractions of interest only to locals, while totally ignoring one of the great colonial quarters of the Western Hemisphere. How nuts is that? I had to extend for an extra day in order to cover that colonial quarter -- which made up the core of the two pieces that resulted from the trip. Was it bad planning or political considerations? I'll never know.
Anyway, check out the Media Bistro item, and it would be interesting to hear everybody's thoughts on it.
http://www.mediabistro.com/articles/cache/a10751.asp?c=mbennf
Thank you, and looking forward to our collaboration!
Odyssey eMagazine
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